AI · Growth · Real life
Growth work, with the AI switched on.
Notes from a marketer in scale-ups on what AI actually changes, what the numbers say when you check them, and the real life around the work.
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AI in practice
Placeholder: what an AI agent actually does in a marketing team
A scaffold post. It shows the article layout, a sources block and MDX. Replace before launch.
Real life
Placeholder: why this site exists
A scaffold post for the real-life pillar. It will be replaced by Michael's own first post.
Three pillars
What this site is about
AI in practice
What AI actually does for a marketing team once the demo is over: the tools, the workflows, the bits that break.
Growth
Acquisition, activation, retention and the numbers behind them, from someone doing it inside scale-ups rather than writing about it from outside.
Real life
The parts that don't fit in a quarterly review: careers, energy, family, and the trade-offs behind the work.